Dreamforce
Salesforce
Product marketing and customer experience strategy
VP of Product Marketing & Interim CMO
Nupur Bhade Vilas
Product marketing leader building high-performing teams and driving growth through storytelling, cross-functional collaboration, and thoughtful coaching.
About
I'm a product marketing executive with over 12 years of experience scaling B2B SaaS companies from startup to enterprise. Currently, I serve as VP of Product Marketing and Interim CMO at Kustomer, where I lead a 10-person team spanning Demand Gen, Content, Brand, and Product Marketing.
My career has been defined by high-impact moments: spearheading company-wide rebrands, leading pricing transformations, launching AI-powered products, and integrating teams through acquisitions. At Twilio, I helped navigate the integrations of both Segment and SendGrid, building unified go-to-market strategies that turned complex acquisitions into growth engines.
With a Masters in Engineering Management from Dartmouth and deep experience across CX, cloud communications, marketing software, and HR-tech, I bring both technical depth and strategic vision to every challenge. I'm passionate about building teams, developing frameworks that scale, and turning product stories into pipeline.
300%
Pipeline Attainment
$25M
New Pipeline Generated
1,500+
Summit Registrations
95%
Win Rate
Experience
Kustomer
Jan 2024 – Present
VP of Product Marketing & Interim CMO
- Served as Interim CMO overseeing a 10-person team across Demand Gen, Content, Brand, and PMM
- Spearheaded the launch of Kustomer 2.0, a company-wide rebrand with a 120-page redesigned website and digital launch event with 3,300+ attendees, resulting in 300% pipeline attainment
- Led pricing transformation driving 30 successful deals in the first 6 months of launch
- Produced CX Summit generating 1,500+ registrations, 40% net new contacts, and 2x website visits
Twilio Segment
July 2021 – Jan 2024
Product Marketing Leader, Segment
- Drove the launch of Engage, an integrated marketing solution uniting Twilio's core platform with SendGrid and Segment
- Implemented the "PMM Skills" framework within Segment's global marketing department
- Led the launch of Twilio CustomerAI, AI-powered capabilities integrating LLMs with customer data
Twilio
Jan 2020 – July 2021
Sr. Group Manager, Platform Product Marketing
- Spearheaded the launch of Twilio Trust Hub, adopted by 200+ customers
- Created the Quarterly Release Program with a team of 20 marketers, generating over $1M in pipeline per webinar
- Collaborated with CTO and CPO to craft Twilio's communication strategy for incident response and platform resiliency
Twilio
Jan 2019 – Dec 2019
Principal Product Marketing Manager
- Generated $25M in new pipeline through a strategic cross-sell initiative following the SendGrid acquisition
- Created the Marketecture framework and Corporate pitch deck for ~1,500 GTM employees
SmartRecruiters
Feb 2016 – Aug 2017
Product Marketing Manager
- Designed the ROI Calculator and delivered business case presentations achieving a 95% Win-Rate
- Forged ecosystem partnerships that boosted pipeline by 2X
InMobi
June 2012 – July 2014
Product Marketing Manager, Business Operations
- Designed a predictive model for ad campaigns productionized into a real-time engineering tool
- Created the "Go East Packages" report, a foundational piece for JAPAC GTM expansion
Education
Masters in Engineering Management — Dartmouth College, Hanover, NH
Bachelors in Telecommunication Engineering — R.V.C.E., Bangalore, India
Speaking & Events
Sharing insights on product marketing, AI in CX, and go-to-market strategy at leading industry conferences.
AWS re:Invent
Amazon Web Services
Cloud communications and go-to-market strategy
Google Next
Google Cloud
Platform marketing and developer engagement
Let's Connect
Interested in discussing product marketing leadership, speaking opportunities, or collaboration? I'd love to hear from you.
Connect on LinkedIn
San Francisco, CA